Shelly's Jewels has been owned and operated by Rashelle Ryant "Shelly" since inception. After moving from Paramus, NJ over 15 years ago we started as a booth on Ocean Avenue in West End, NJ, we then moved to a bigger booth on Brighton Ave, until we finally built up a large enough reputation and inventory to open up our own store at 55 Brighton Avenue, we were there for over 5 years until the unexpected happened, in February 2012 a large and devastating fire burned down more than 50% of the block. As terrible and difficult a time this was Shelly's did not give up, we reopened in July in a bigger and better location nearby on 2nd Ave, where we remain until this day.